Htc Introduction Essay

HTC chop-chop emerged on the smart skirt scene with the remarkable success of The Sense, one of its first models, and broke many industry gross revenue records. People were asking, Who is HTC? Our research indicates that HTCs rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized, its smartphones were generating interest. In our primary research, we discovered that some people owned an HTC phone but did not know that HTC was the manufacturer. Obviously, brand aw arness was relatively low.For HTC to stay relevant in the hypercompetitive smartphone industry, it inescapably serious revamping of its grocerying plan. With smartphone market penetration increasing to more than 20 percentage in the historic five years and clutching 46. 8 percent in Q3 2011, HTC has tremendous opportunities to establish a unattackable market position. After examining the market conditions and current HTC performance in the U. S. , our team proposes that HTC position itself as a technological leader by targeting consumers ages 18 to 34. This promising segment has potential sales of $2. 5 million.We study the industry and examined external factors that could impact HTCs bottom line. This analysis gave us crucial insight into the smartphone market. We as well as analyzed the competitive environment that includes Apple, Motorola, and RIM (Blackberry). HTC, which has a positive reputation on the merits of its technology, needs to boldly differentiate itself in the marketplace. Through market analysis, we discovered that HTC has a strong market size, market potential, and unambiguous target markets. We recommend that HTC take specific steps through segmenting, targeting, and positioning to execute its marketing plan.We are confident that our plan can increase HTCs market share by 2 percent each year. By the end of 2012, our marketing objective is to reach a 24 percent market share of the smartphone industr y, which equals 18. 7 million HTC customers. The plan includes recommendations and precautions at distribution channels so that HTC differentiates itself from the other brands. We essential a budget for the marketing plan and devised procedures to monitor each effort in order to reach our projected market share increase. We are confident that our marketing plan can take HTC from an acclivitous brand to a dominant market leader.